Why You Should Empower Your Outside PR Agency to Tell Your Company Stories Like an Insider

Entrepreneurs and smaller companies that don't have their own in-house public relations team, often hire external PR professionals and agencies to help get their messages out with press releases, social media posts and media relations. The trick to corporate storytelling with an outside pro is to treat that pro as if they are on the inside. Keep your PR pro informed. Give them access to your people and company events.