$99 Websites + Website Design 5505 Sun Harbor Road Panama City, Florida 32401 850-329-3425 http://website99.us https://www.google.com/maps/place/$99+Websites+%2B+Website+Design/@30.1842909,-85.7322502,15z/data=!4m5!3m4!1s0x0:0x61b35c1bb4fa6eac!8m2!3d30.1842909!4d-85.7322502
Wednesday, March 31, 2021
Biden's American Jobs Plan Is Only Half of the Equation
Why Dollar Shave Club Co-Founder Michael Dubin No Longer Believes in DTC
Feeling Stressed or Overwhelmed? Try the 'Help First Rule'
The Way You Give Feedback Is All Wrong. Here’s How to Do It Right
Advice from Female CEOs: How to Build Confidence In and Out of the Office
Why HashiCorp Favored a Remote-First Workforce Long Before the Pandemic
Research Shows That More Than 3 in 5 Workers Are Poised to Leave Their Companies
Brene Brown on What Leaders Get Wrong About Vulnerability
You Can't Be Customer Centric from a Distance
Travel is So Diverse. Why is the Travel Industry So White?
Science Reveals a Brutal Truth About Pursuing (Much Less Achieving) Certain Goals That Most People Realize Too Late
The Emotional Intelligence of Google CEO Sundar Pichai (Exclusive Interview)
How To Win Board Support for Growth Investments
4 Effective Ways to Keep Burnout at Bay
He Changed His Feedback Style--and His Company's Revenue Grew By Almost 1,500 Percent
Psychologists Just Figured Out How to Teach People to Become Master Daydreamers
Volkswagen Just Did the 1 Thing No Brand Should Ever Do
The Daily Mindset I Use to Get Ahead at Work
Here's The Big Social Justice Issue Richard Branson Wants You to Care About
Tuesday, March 30, 2021
Six Ways to Nibble Your Way to Higher Prices
In an Ever More Remote World, It Pays to Protect Your Data
How Intel's Andy Grove Taught Prezi's CEO to See Into the Future
Internal Documents Reveal the Marketing Strategy Peloton Used to Become a $1.8 Billion Company
For Entrepreneurs, This Year Will Be Full of Unknowns--and Opportunities
Spring Break Spending Harbingers a Mixed Bag for Summer Hotspots
Spain Plans to Pay Companies to Test Out a 4-Day Workweek
Amazon Started a Twitter War with Its Critics Because Jeff Bezos Was Mad. It’s a Fight It Can’t Win
10 Keys to Achieving That Critical Cash-Flow Positive Milestone
5 Rules Go-Getters Should Live By, Says This Super Successful Entrepreneur
Monday, March 29, 2021
Two Things Every Black Female Founder Needs to Know About Fundraising
How to Futureproof Your Business
New Report: Half of Employees Plan to Leave Their Job This Year. Here’s How Leaders Can Prevent Mass Turnover
Why Anti-Asian Hate Should Matter To You
This Is the Sign of a Great Thinker, According to Jeff Bezos and Adam Grant
Why Do (Some) Companies Lead Job Candidates On About Salary?
Elon Musk Sent (and Deleted) a Tweet at 1:20 in the Morning. It’s a Lesson in Emotional Intelligence
Want to Keep Growing Your Business? Radical Innovation is the Safest Way to Go
The Unlikely Founding of One of the Most Popular Kickstarters of All Time
How a Controlled Crisis Can Energize Your Company
Mark Zuckerberg’s Response to a Question from Congress Is Exactly Why People Don’t Like Tech CEOs
4 Ways Senator Amy Klobuchar's Antitrust Plan Would Change Startup Acquisitions
Bill Gates Just Shared the 3 Best Books He’s Read Lately
After 21 Years, Amazon Just Did Something Jeff Bezos Really Tried to Avoid
Sunday, March 28, 2021
The Best Visual Content to Add to Your Website to Boost Engagement
How to Improve Cross Cultural Communications When Hiring Outside of the U.S
Saturday, March 27, 2021
Am I Still Expected to Wear a Blazer to Work? Your 2021 Office Attire Questions Answered
Can't Work Out As Much As You Want? New Research Reveals the Minimum Exercise You Can Do and Still Stay in Great Shape
Why Apple's Smart Home Strategy Should Be Less Like Apple and More Like Google
Krispy Kreme Gives Free Doughnuts All Year to Anyone Who's Had a Vaccine. Here's Why That's Smart
Want to Improve Emotional Intelligence? This Simple Trick Actually Works
Friday, March 26, 2021
What Will Your Future Office Be Like? Take a Look at WeWork's Plans
Senator Amy Klobuchar on the Reckoning for Big Tech
Sign Up Now: Meet Dollar-Shave Club's Michael Dubin in an Exclusive Inc. Event, March 31, 3 p.m. ET
This 210,000-Employee Company Just Banned Zoom on Fridays. Here's Why You Should, Too
The 'No One Would Work for Amazon if They Had to Pee in a Bottle' Defense is Not a Good One
I Just Had a Panic Attack. Now I'm Using These 4 Brain Hacks to Beat Rising Anxiety
Think You Need the Perfect Plan? Why Steve Jobs Said You Can Connect the Dots Only by Looking Backward
Marshall Goldsmith: How to Be a Great Leader in Tough Times
3 Critical Lessons From the Pandemic to Build Into Your Crisis Plan
6 Keys To Keeping Your Company In The Lead
This Business Idea Could Help Save Cocktail Bars
Your Startup Just Hit 20 Employees. Great--Now You Need an Org Chart
3 Reasons You Should Buy a Business Now
Your Habits Might Be Accidentally Making You More Anxious, According to This Psychiatrist
6 Qualities to Seek and Nurture in New Team Members
Mark Zuckerberg Just Asked Congress to Eliminate all of Facebook’s Future Competition
4 Things to Consider Before Becoming a Venture Capitalist
How To Leverage Jungian Archetypes to Boost Your Brand
Thursday, March 25, 2021
Arlan Hamilton and Steve Case: 3 Ways for Investors to Support Diverse Startups
With 190,000 Applications On Hold and $79 Billion Remaining Funds, Senate Approves PPP Extension
Scott Belsky: What It Takes To Keep Your Business Ahead of the Pace of Technology
Senator Amy Klobuchar Has Big Plans for Small Businesses
If You Can Consistently Rate Yourself a '5' On These Six Questions, Science Says You're Much More Likely to Accomplish Huge Goals
How Kind Snacks Grew Faster Than Ever During a Recession
The Boring Benefits Your Employees Really Want
3 Questions You Must Say ‘Yes’ to if You Call Yourself a Leader
If You're Exhausted by Zoom, Try 'Reverse Meetings' Instead
Intel’s CEO Just Showed Why the Secret to Success Starts With Admitting When You’re Wrong
The to Build Resilient T
Wednesday, March 24, 2021
These Founders Are Planning a Smarter, Better Future for Cities
How to Win $25,000 for Your Small Business: The UPS Store Virtual Small Biz Challenge
The 2 Things Every Post-Pandemic Office Needs, According to a WeWork Executive
How To Build And Lead An Indispensable Business
How to Fight Misogyny in the Workplace
How Slack Solved One of the Hardest Things About Slack
Saying 'Yes' to These 7 Questions Means You're a Better Leader Than You Think. But 2 Questions Matter Most
A Mental Health Startup Just Hired Prince Harry. It's a Lesson for Every Company
Ikea Executives Face Possible Jail Time for Spying on Employees
Facebook is a powerful tool, and when you use it properly, it can lead to significant business growth.
Three Ways to (Legally) Spy on Your Rivals
Why Credit Karma's Founder Never Aimed for an IPO
Five Years Ago, She Sold Her Health Tech Startup. Last Year, She Sold It Again for $1.3 Billion
Follow the '70-20-10 Rule' to Produce Your Best Work
Why 'Good Enough' Is the Enemy of Great Leaders and How to Do Better
The iPhone Isn’t Even Apple’s Most Valuable Product. This Is
3 Ways Companies Have Shown Corporate Social Responsibility During the Pandemic
What Companies Can Learn From Stitch Fix and Peloton About Innovating in a Crowded Industry
Tuesday, March 23, 2021
Business Leaders to Washington: Paid Family and Medical Leave Shouldn't Be Optional
What Entrepreneurs Can Do to Lead the Post-Covid Recovery
5 Trends That Will Shape the Post-Pandemic DTC Landscape
5 Classic Books Warren Buffett Personally Recommends You Should Read
Demi Lovato Filmmaker: To Make Great Branded Content, Follow the Super Bowl Rule
Want to Be More Successful? Neuroscience Reveals the 3 Most Important Goal Achievement Skills (and How to Develop Them)
3 Tiny Steps You Can Take Today to Be Less Stressed and More Productive
What to Do Now. (Hint: "Nothing" is Not an Option)
Why You Should Embrace Transparency with Your Bonus Program
How to Spend You Stimulus Money to Maximize Your Happiness
Steve Case Has Bet on Rust Belt Startups for Years. In the Pandemic, More VCs Have Joined Him
'We're Terrified': How Asian American Entrepreneurs Are Responding to a Year of Racial Tension
The SEC and New Breed of Startups Fuel the Equity Crowdfunding Flame
This Book Might Be More Useful than a Business Degree
The Best Way to Manage Your Inbox? Stop Sending Emails.
Monday, March 22, 2021
Can You Bill An Employer For a Long Interview Process?
This 2-Minute Video Is a Master Class in How to Deliver a Motivational Speech--and a Powerful Lesson in Emotional Intelligence
Covid’s Surprising Side Effect: Unexpected Leadership Lessons
4 Ways to Improve Team Morale When Your Staff Is Burnt Out
How To Attract Angel Investors In 2021
This Is What Chronic Pandemic Stress Is Doing to Your Brain
How to Scale Up Fast Without Sacrificing Your Culture, According to VC Theresia Gouw
VC Theresia Gouw's 7 Key Ingredients of a Successful Company
8 Strategies to Make a Great First Impression on Potential Clients
Sunday, March 21, 2021
Apple and Facebook's Fight Isn’t Actually About Privacy or Tracking. This Is the Real Reason Facebook Is So Worried
Saturday, March 20, 2021
Science Says This Trick Can Instantly Make You More Persuasive and Influential
People Who Adopt This Powerful 3-Word Habit Have Very High Emotional Intelligence
Digital Vaccine Passports Could Help Life Get Back to Normal, But the Tech Comes With Drawbacks
HBO MAX Spent $70 Million on Zach Snyder’s Remake of the $300 Million Justice League Flop. Why That’s Brilliant
A Founder Got a $250,000 Investment From Mark Cuban. Here's the Exact Email He Used
Kids Who Do Chores Become More Successful Adults. (Here's How to Teach Them)
Friday, March 19, 2021
Three Other Ways the PPP Could Soon Change
Why You Should Apply for the 2021 Inc. 5000
How Rob Dyrdek's 'Fantasy Factory' Created a Blueprint for Product Integration and Content Marketing
How to Launch Your Startup Like Elon Musk
7 Myths That Make Businesses Totally Dependent on Their Owners
Zoom Meetings Are a Window into Employees' Lives--and a Major Responsibility
12 Root Causes of Work-From-Home Burnout and Zoom Fatigue
How Glow Recipe Turns Fruit Into Wildly Popular Skin Care Products
5 Steps to Make Your Team Bigger (Without Hiring Anyone)
If You Can Answer Yes to These 10 Questions, Your Relationship Is Stronger Than You Think
Maria Sharapova and Supergoop's Holly Thaggard: How Your Company's Mission Can Boost Its Bottom Line
5 Simple Tips for Organizing the Apps on Your iPhone
4 Insights For Growing Faster From Harvard, MIT and Wharton Professors
3 Ways You Can Do Digital Transformation the Right Way
Want to Raise Successful Kids? Warren Buffett Shared These 5 Words of Advice
The Best Startups Are Movements for Change
Thursday, March 18, 2021
Mark Cuban on the Big Fundraising Mistake Too Many Entrepreneurs Make
How Restaurants Are Prepping for a $28.6 Billion Grant Program
Warren Buffett's 'Dream' Investment Reveals the Money and Investing Habit That Built a $100 Billion Fortune
4 Mental Health Hacks Inspired by Warren Buffett That Will Improve Your Life
Sallie Krawcheck to Professional Women: Play the Game of Business as a Team Sport
3 Tips for Selling Your Company From a Founder Who Sold His Twice
If You're Smart Enough to Do These 4 Things, Your Leadership Skills Are Above Average
Vita Coco Won the Coconut Water Wars, But an Old Rival Is Planning a New Battle
This Trick Can Take Your Inbox from Hundreds of E-Mails to Nearly Empty in Minutes
Intel’s Ad Campaign Against Apple Is the Perfect Metaphor for Why It’s Getting Beat So Badly
How You Can Make a Comeback With Your Business in 2021
Wednesday, March 17, 2021
The 6 Emerging Tech Trends That You Need to Know About Now From Futurist Amy Webb
The House Votes to Extend the PPP to May 31
Paid Time Off for Covid-19 Vaccines? It's the Law in N.Y. and Elsewhere If You Mandate the Jab
Hulu's WeWork Documentary: How Adam Neumann's Toxic Leadership Took Down a $47 Billion Unicorn
The Social Media Posts that Could Get Your Company Sued
How to Avoid the Phantom Deliverable Dilemma In Your Service Business
The 5 First Things You Should Do Online When You Start Your Company
How a Team of Academics is Using AI to Make Data More Accessible
The Three Keys to Becoming a Leader Who Makes History
11 Lessons for Entrepreneurs From Jeff Bezos's Tremendous Success
The Brutal Truth About Productivity Successful People Accept (That You’re Still Fighting)
How 5 Small Businesses Reinvented Themselves During Covid
Google Chrome's Incognito Mode Isn't What You Think
Stacey Abrams Just Explained How You Can Be Incredibly Persuasive by Following This Simple Rule
Tuesday, March 16, 2021
Senate Confirms New SBA Boss Isabel Guzman
How Crisis Spurred Solutions for Destination Marketers, Influencers in 2020
Should You Start a Business Now?
How a Rapper and a Law Student Built a Thriving Latin Music Label
The Road Ahead After Covid Will Be Hard--Harder Still If You Fail This Lesson
Want to Raise Emotionally Healthy Kids? A Classic Study Shows Children Need More 'Grandparent Time'
How 2 College Students Broke Into the Beverage Business by Reinventing Bottled Water
How a Health-and-Safety ‘War Room’ Helped This Firm Double in Size During the Pandemic
How a Rapper and a Law Student Built a Thriving Latin Music Label
When Elon Musk Needs to Hire 100 New Employees By Next Week, This Is the Company He Calls
No One Wants Notepads: How New York’s No. 1 Company Stepped Up Employee Swag
The 3 Primary Motivators of You and Your Team
As CEO of a Cruise Company, Here Are the 3 Strategies I Used to Weather the Pandemic
This Real Estate Powerhouse Uses A.I. to Help First-Time Homebuyers
A Neuroscientist Explains How to Quiet Your Mind and Find Some Peace
The 5 Simple Reasons Stripe Became the Most Valuable Startup Ever
If You Want to Succeed, Be Willing to Accept Help From Others
Monday, March 15, 2021
Backstage Capital Founder Arlan Hamilton Eyes Another Milestone: First to Crowdfund $5 Million
Why the New Child Tax Credit is Great for Employers, Too
As Stripe Prepares for IPO a look at "The Invisible Tax on Half the Internet"
3 Tips From Founders For Preserving Your Mental Health
The Highs and Lows of the Startup World: One Man's Journey Into and Out of Addiction
The Recent Facebook Discrimination Complaint Uncovers a Huge Flaw With Hiring for Cultural Fit
Managers Can't Be Held Hostage To Bad Employees
How Small Brands Just Like Yours Stand to Benefit From Doing Good
5 Ways to Make Your Marketing More Memorable
Understand this Former Baxter CEO and Kellogg Professor's Formula for Success
Is the 9-to-5 Workday Dead? The Answer Is No, but Not for the Reasons You Think
12 Ways to Get Out of a Reading Slump
3 Ways to Keep Your Best Talent From Walking Out
United and American Airlines Just Got Very Good News. It’s Even Better for Their Employees
Sunday, March 14, 2021
After 40 Years, American Airlines Just Revaled a Surprising Development
Saturday, March 13, 2021
Warren Buffett: People Who Ignore These 13 Words Will Probably Make Bad Decisions
How to Lead Your Company Through Uncertainty, According to 3 Inc. 5000 Founders
With an 11-Word Tweet, Tom Brady Just Taught Yet Another Powerful Lesson in Leading and Winning
It Took Me 5 Years, But I Finally Found Something Good to Say About Daylight Saving Time
After 14 Years, Netflix Is Killing Its Most Popular Feature. Some People Are Going to Be Mad
Your Stimulus Payment Could Arrive This Weekend. This Calculator Shows How Much to Expect
People Who Adopt This Simple Habit in 2021 Have Very High Emotional Intelligence
Friday, March 12, 2021
What You Need to Know About Employee Retention Credits
Struggling to Achieve Your Goals? Embrace the Goal Reflection Loop
Why Brilliant Leadership Minds Embrace the Rule of 1 Percent
How to Apply for the 2021 Inc. 5000
3 Tips on How to Come Up With the Right Business Idea
How to Protect Your Supply Chain Against Resource Scarcity
The More BS You Spread, the More BS You Fall For, New Study Shows
If You Want to Be Successful, You Must Understand These 3 Mindsets
Ted Lasso Keeps Winning Awards for Apple. Why It’s the Perfect Show for 2021
How Small Businesses Can Capitalize on Apple's New Privacy Change
Why Hypergrowth is About More than Just Stomping on the Accelerator
Thursday, March 11, 2021
Biden Puts Focus on Business Owners in Pandemic Speech: 'You're Owed Nothing Less Than the Truth'
Inside SilkFAW, the New Multinational Challenger to Tesla
Hand Lettering: Understanding Types of Type
At this point, after practicing the concepts in Letterforms at Their Core, you're ready to start moving on to bigger and better things!
This tutorial will help you understand the various kinds of typography that exist all around us, such as the typography you see in books, billboards, store signage, and everything else in between. You'll gain a great amount of knowledge to help you decipher typography characteristics and what their usage is in this day and age.
But perhaps you're looking for different types of letters for your creative digital projects. In this case, we've got you covered. Envato Elements has the best sans-serif fonts, serif fonts, slab-serifs, script fonts, decorative fonts, blackletter fonts, and monospace fonts.
Scroll down after this tutorial—we've got a hand-picked selection of premium hand lettering fonts from Envato Elements.
What You Will Learn in This Hand Lettering Tutorial
- Letterform anatomy
- What types of letters are there
- How to do hand lettering
- Most popular letterforms
Letterform Anatomy Resources
Since this is a beginner class focused on hand lettering and typography, I will be using some terms you may not know. Here is a list of terms you may want to read up on just in case you're not sure what they are:
- Typography Glossary
- Letterform anatomy: baseline, cap height, x-height
- Kerning
- Tracking
One last thing to note about this tutorial before we get too much further: this tutorial is about drawing letterforms, and it includes a lot of info about "why" we do certain things when it comes to typography. This tutorial is more of a guide to provide you with the basics and the understanding, while still allowing you to grow and practice on your own. If I provided you with the exact dimensions of little details and provided every little bit of information, I feel you wouldn't learn and grow as much on your own. Lettering is all about practice and persistence.
With that said... Ready? Let's get started!
1. Preparing the Tools You Will Need
Luckily, not many tools are needed this time around, since we're basically just going to be drawing. Here is a very small list to help you begin:
- Pencil (whatever your favorite pencil may be—no specific brand is needed)
- 8.5" x 11" paper (no specific brand is needed—standard copy/printer paper works great)
- Eraser
- Sharpie or any thick black marker/pen
- Ruler
- Printer (not required, but is certainly useful)
- Download PDF
Step 1
Let's go ahead and print this PDF out (or preview on whatever viewing device you please) for our reference throughout this entire tutorial. We're going to view these faces as we grasp and understand each style of typography.
Why are we using HEAO? Well, those four letters are the perfect combination of vertical, horizontal, diagonal, and curved strokes. Those four basic strokes make up every single letterform imaginable. So focusing on those basics will give you a great start to help you draw the remaining 22 letters in the alphabet.
Here is the list of typefaces we will be studying. These are some standard faces that nearly every computer already has preloaded onto it (except Old London—you might have to download that elsewhere if you'd like it for future reference, but don't worry, it's free!)
- Helvetica (sans-serif font)
- Times New Roman (serif font)
- Rockwell (slab-serif font)
- Snell Roundhand (script font)
- Rosewood (decorative font)
- Old London (blackletter font)
- Courier (monospace font)
Step 2
We're going to set up a "guide" or template to use throughout this tutorial. This page will contain the cap-height and baseline your letters will rest on throughout this tutorial.
All you need is a blank piece of 8.5" by 11" paper. Begin by measuring out 3" from the bottom right-hand corner and making a mark. Do the same on the opposite side of the paper and connect the dots!
Step 3
Now that we just created the baseline, let's form our cap-height. From the baseline you just created, measure out 2" and make another mark in the bottom right-hand corner. Then, do the same on the bottom left-hand side. Connect those dots, and you've got yourself a finished guide page that we'll be using in the rest of this tutorial.
2. Drawing Sans-Serif Letterforms
Step 1
Gather all your materials to draw letterforms. That will include paper, pencil, eraser, and pencil sharpener (if needed). Let's begin by drawing and understanding the structure of sans-serif letterforms.
With your "reference sheet" in front of you, study the weight, contrast, negative space, and every little detail about the letterforms. Study exactly how that letterform is composed.
Have your guide page in front of you with a blank piece of paper on top. We're going to use the guide page to allow our letterforms to fit within the 2" space we created with the cap-height and baseline.
Step 2
It may sound silly, but what makes an H look great? What makes the H look proper? Well, the answer is, consistent vertical strokes (the same weight) as well as a slightly thinner horizontal stroke to connect the vertical strokes.
If you've been studying typography for a while, you'll notice the little details such as a 0.5-millimeter difference in weight on the horizontal crossbar. Why is the crossbar nearly a hairline smaller than the vertical strokes? Because the H needs to feel balanced and not overweighted where the strokes meet. With the tiny hairline difference, the H becomes more pleasant to the eye and not an eyesore when being read at small sizes. Those little details are necessary not only for type design but for lettering as well.
Keeping all that in mind, draw two vertical strokes with the same width and a crossbar with a hairline difference. The width of the H is up to you if you'd like to explore—but for this tutorial, we'll make it similar to our reference sheet.
Step 3
Next, let's tackle the letter E. Just as you did with the H, study its characteristics. Pay attention to the little details! If you look closely enough, you can notice the middle crossbar is shorter than the top and bottom crossbars. Why is that? The middle crossbar is just a tad shorter to help balance and evenly distribute weight across the entire letterform. It essentially helps open up the negative space within the E so it doesn't feel so heavy. Additionally, just like the H, the crossbars are a hairline thinner to aid the overall weight as well. Keep these things in mind when drawing connecting horizontal strokes and vertical strokes!
So draw one vertical stroke and three horizontal strokes to form the E. Make sure that middle crossbar is a bit shorter in width too!
Step 4
Now that our E is complete, let's move on to the A. Again, study how the A is composed. What makes it feel balanced? What happens if the crossbar is raised? You can test that out in your own drawing, but I think you'll find it looks rather odd, doesn't it? The crossbar is optically centered so the negative space within the counterform is equal to the negative space just below the crossbar.
How do you know what angle to draw the vertical strokes? Well, you don't really know, because that's all dependent on the width of the letterform. If you want a really thin A, your angles will be incredibly steep. On the other hand, if you want a wide A, your angles will be more moderate.
Draw two angled strokes that meet in the middle. Then, add that crossbar, and it's good to go! Use the below gif to understand how I've formed the A with each stroke.
Step 5
Alright, we've made it pretty far! Let's finish off this sans-serif combination with the letter O. Let's study the reference sheet once more and understand just how that O was created and balanced. You can see that the north and south (vertical) points of the O are ever so slightly thinner in weight than the east and west (horizontal) points. Why does the counterform of the O taper like that? That tapering is yet another balancing act to make the weight easier on the eyes when read within a word or sentence.
If you read through the Letterforms at Their Core tutorial, you know the curves of the O extend above and below the baseline and cap-height.
Step 6
That's a lot of information in a short amount of time. There's tons of practice involved with making your strokes the proper angle and your curves nice and smooth—don't fret, it all comes in time! Just keep practicing! Repeat Steps 1 to 5 if you think you need the practice. If you're not satisfied with the way your letterforms are looking, remove your paper from the guide page and begin again!
3. Drawing Serif Letterforms
Before we begin, I want you to study these letterforms for a bit longer. What makes a serif letterform different from a sans-serif? Well, a serif typeface has serifs, whereas a sans-serif has no serif. Hence, the word "sans", which means without in French.
Additionally, there is more contrast in these letterforms. Some strokes are thin, while others are thicker. Why is that? If you think back to how these letterforms were first created, the thicks and thins are implied by the direction and angle of the pen or chisel. For example, if you're pulling your pen downward towards yourself, generally the pen will release more ink since pressure is being applied. On the other hand, if you're dragging the pen left to right or downward to upward, the stroke will be thinner, since the pressure isn't being applied.
A serif is the finishing stroke of the letterform which generally projects outward of the stroke. So, to simplify things, just think of drawing sans-serif letterforms, but then adding serifs afterwards. You'll see what I mean by the process below.
Step 1
Begin by studying the weights of the strokes in the H. Let's draw a sans-serif H to start off.
Using that previous sans-serif H, let's now add the serifs. They don't extend too far from the stroke, so keep them about a quarter inch or less. It's all up to you! The key is to make sure your serifs are consistent and similar across the entire letterform, as in the image below. And the last thing to notice is that the crossbar is much thinner in weight, so be sure to translate that in your drawing as well.
Step 2
Let's move on to the E. Again, begin by drawing a sans-serif E (except keeping in mind the weights of the crossbars are much lighter), then adding the serifs afterward. The only difference with the E is that the serifs don't extend left and right like the serifs on the H. Instead, the serifs extend downward and upward on the various crossbars.
Step 3
Unlike the sans-serif A, this serif A has more of a pointed apex rather than flat (it is technically flat towards the top, but so tiny it's almost not noticeable! That flat apex makes all the difference, though). Again, start by drawing a sans-serif A, but make sure the left stroke is thin and the right stroke is thick. Once you have that done, add the serifs towards the bottom of the angled strokes, and it's complete.
Step 4
Getting the curves of the O is probably still pretty difficult. It all just takes repetition and practice, so keep at it! Pay attention to the weight, width, and contrast of this letterform. Unlike the sans-serif O, this letterform has much less weight on the north and south curves (that weight is created by the pressure of the pen when drawing an O).
And with that, you've got a finished serifed HEAO!
4. Drawing Slab-Serif Letterforms
Slab-serif letterforms are pretty explanatory. Essentially, just think of a sans-serif typeface with "slabs" on either end of the strokes rather than the thin tapering serifs like the previous serif letterforms we just did.
The only thing to remember with slab serif faces is that the slabs are generally the same weight as the crossbars (which means they're about a hairline thinner than the vertical strokes).
Step 1
Beginning with the H, let's start by drawing another sans-serif H. Next, just add those slabs to the tops and bottoms of the vertical strokes. Pay attention to the weight—it may just be a hairline, but it makes all the difference!
Step 2
Move on to the E whenever you're ready. Just as you did before, start with the sans-serif and add some slab-serifs! Just notice there is no slab on the middle crossbar of the E. There's no slab because if one did exist, it would consume all the negative space within the letterform and feel way too heavy.
Step 3
Alright, you've got this A. No explanation needed really! It's nearly identical to the sans-serif A. The only difference? That's right, slab-serifs. Add 'em on, and you're good to go!
Step 4
Now, anything with a curve generally doesn't have a slab attached to it, unless it's a curve such as a P, R, B, etc., which connect to a vertical stroke. Anyway, for this O, decide on a good width (obviously try to match our reference sheet—unless you're trying something unique and different!) and begin drawing (almost) a perfect circle. Simple as that!
Here's our completed Slab-Serif HEAO!
5. Drawing Script Letterforms
Let me throw out a little disclaimer before we get into this section. Script lettering is another subject in itself. I'll be writing a separate class for script letterforms for you to truly grasp the dos and don'ts of script. We're going to focus on a few minor details of script, based on the typeface Snell Roundhand, to give a little intro to script lettering.
Things to note while practicing: script lettering was generally done with some sort of calligraphy tool like a fountain dip pen, oblique pen, etc. That's something to remember when trying to understand the thicks and thins and other characteristics. Additionally, with a script style of lettering, it's usually only the first letter within the word that's capitalized, not the entire word. I've only kept the HEAO capitalized to remain consistent with the other styles of typography we're learning.
Keep that all in mind when practicing the below steps. Let's get started!
Step 1
Beginning with the H, and all the other letterforms for that matter, we're going to keep a constant angle of about 45 degrees. Let's start by drawing the nice fluid 45-degree left-hand stroke of the H and do the same with the right-hand stroke. As I said above, the thicks and thins are determined by the pen. When a pen is pulled down, more ink is released, causing the thicker strokes. Knowing that, for this H, pay attention to the thin weights near the top and bottom of the stroke, and notice how it begins to get heavier in the middle.
Add that crossbar and the teardrop terminals, and this H is complete! (Note: the additional "swash" stroke on the left-hand stroke of the H is optional. More details and info about the "extras" will be covered in another tutorial.)
Step 2
If you take a look at this script E, you'll notice it's rather odd looking. Definitely a unique letterform. And the best part about it is that it's formed with a single stroke of the pen.
To form this E, begin a bit below the cap-height, curve upwards toward the top-right, and bring it around counterclockwise and downward toward about the center of your 2" space on your guide page. Once that's complete, curve outward and down towards the bottom left and circle around to the top right, while still keeping that curve below the crossbar-line. This gif will help you understand the process a bit more.
Step 3
If you compare the right-hand stroke of the H and the right-hand stroke of the A, they're exactly the same! (other than minor weight differences where the stroke begins).
With that said, begin with the right-hand side of the A (that's just my preference) and essentially draw what you've already done with your H. Next, finish it off by drawing the thin stroke at that same 45-degree angle. You have the option to add the teardrop terminal or leave it off entirely.
Add that crossbar, and it's good to go!
Step 4
The script O should feel pretty similar to drawing a serif O. The only difference here is the 45-degree angle and varying weights.
With that in mind, begin the O just a tad below the cap-height and maintain the thick strokes on the left and lower-left-hand side as well as the right and upper-right-hand side of the O.
The exit stroke where it extends outside of the O is another optional stroke. I'll teach you more about flourishing, swashes, etc., in a later tutorial.
Here's our completed script HEAO!
6. Drawing Decorative Letterforms
What makes a decorative letterform decorative? Essentially, it's just the extra bells and whistles that are added to the face to give it an extra appeal. For example, in the Rosewood typeface we're dealing with on the reference sheet, the drop shadow, diamond shape, and divided color make this "decorative". If all those extra things weren't included, this would just be a normal slab-serif typeface.
So, as far as teaching you this style goes, there's not much I can teach since it's totally up to you how you want to embellish your type. A great website to see tons of decorative styles would be Typefight.
Step 1
Let's begin by using our slab-serif letterforms once again. The only difference with these letterforms is the width of the overall letterforms and the brackets within the slab-serifs. So draw out each letterform, H, E, A, and O. You've done it multiple times now, so it should be easier this time around!
Step 2
Now that you've got your basic letterforms drawn, it's time to embellish. To do so, we're going to use the same direction shade that Rosewood uses, but let's change it up a bit and make a small drop shade rather than a large drop shadow. So, essentially, draw an extra line around each letterform on the right and bottom sides.
Step 3
Instead of copying the exact style of Rosewood, let's fill in the letterforms with a light pencil shade to make them a light grey value.
To finish it off, let's give our type some "spurs". Essentially, let's add a small triangle on whichever side of the letterform you please. I drew mine on the left.
Step 4
To add even more, let's add the circle with two pointed triangles on the north and south of the circle. Repeat that across all the remaining letterforms, and I think we can call it a day.
As I said before, this entire process is totally up to you! You have creative freedom to embellish your typography however you'd like.
7. Drawing Blackletter Letterforms
Blackletter forms are another beast to tackle in a separate class, but I'm still going to provide some basics to get you started in the right direction!
To understand how they're formed, you need a bit of history. Blackletter is also referred to as Gothic Script because it's a form of calligraphy. It was used very widely in Europe for nearly any kind of document/book since everything was written by hand until the invention of printing by Johannes Gutenberg.
There are a wide variety of styles of blackletter forms. The capitals you will be practicing are of a more "modern" approach to the blackletter characters formed in the early 12th to 17th centuries.
Obviously, by the look of these characters, you can tell they're pretty complex, with lots of vertical, angled, and curved strokes. To understand how they're formed, you need to know what tools were used too. A simple broad-edged nib that produces a straight line of ink is the utensil of choice. If you'd like, you can purchase the Pilot Parallel Pen for practice. But, since this class is about drawing letterforms, let's begin drawing rather than writing.
Step 1
Beginning on the H, let's form the first left-hand vertical stroke. Draw that stroke, keeping in mind the thin weight towards the top and bottom and the thicker weight in the middle. It starts thin and gradually gets thicker because of the weight implied by the broad-edged nib and maintaining the 45-degree angle.
Next, let's form the bottom horizontal stroke. It should now look almost like an "L".
Continue further and add the second vertical stroke that eventually connects into the base of the horizontal stroke you just created.
Lastly, add that curve to finish off this H. Additional extra strokes that extend off the letterform are optional, but I included the process in the gif for your reference.
Step 2
Moving onward to the E. This should be relatively easy for you if you completed the Hand Lettering: Letterforms at Their Core tutorial.
Begin by forming a semicircle (the bowl of the E). Next, let's add the vertical stroke that's just a tad to the left of the center. Watch the weight as it connects into the bowl.
Next, add the "crossbar" or the horizontal stroke of the E towards the top. It'll connect to the vertical stroke you just created. Watch the weight again. Make sure it doesn't get too heavy at the top.
Lastly, let's form the last horizontal stroke that sits just above the center of the E. Let's first draw that thin vertical stroke down the center of the E. Then, connect the second horizontal crossbar directly to that thin vertical stroke we created. The finished letterform will look something like this.
Step 3
Moving onward with the A, let's start with the right-hand vertical stroke. Pay attention to the weight once again, as it gets thinner to thicker from top to bottom.
Next, add the 45-degree angle stroke to complete the structure of the A. Then, add that crossbar.
Now here is where you have the choice to add all your embellishments. I say we add the curved stroke from the top of the A to the crossbar.
Step 4
With the O, this should be relatively simple as well if you've mastered your curves from the previous class. The only difference is the flat start of the stroke on the left-hand side of the O.
So begin by drawing the first left-hand curve, and next, add the right-hand curve to complete the circle. Keep in mind the top-left needs to be flat instead of round like the rest of the letterform.
Lastly, let's add the one left-hand vertical stroke on the inside of the O. Again, you have the choice to draw the extra thinner lines. It's up to you what you do with these letterforms!
To really understand the forms and structures these specific letterforms take, it's best to write them with a broad-edged nib and understand your thicks and thins that are created by the angle and direction of the pen. Gothic script (blackletter) is an art form in itself. I highly recommend practicing that before beginning to draw the forms because it'll help your eyes and hand compose the letterforms on paper without writing the forms.
Here's the completed blackletter HEAO!
8. Drawing Monospace Letterforms
To be honest, I've never drawn monospace lettering for a client. It's not as appealing as the rest of the styles you're now capable of, but it's still something to add to the knowledge base! You either have never seen this style of typography or barely at all. The reason is that monospaced fonts were used with the first computers and their terminals. Those computers had very limited graphical capabilities, so a fixed-width (monospace) typeface was needed.
Usually, every letterform within a typeface has different widths. For example, a "W" is much wider than a "J". But with monospace letterforms, those widths would be the same.
With that said, certainly pay attention to the overall widths of your monospaced letterforms. Make sure they're all equal!
Step 1
With these letterforms, they're pretty similar to the slab-serif face we created earlier. Only difference? That's right, rounded slabs, as well as the consistent width of every letterform.
Draw those vertical strokes, add a crossbar, throw on the slab-serifs, and you're good to go!
Step 2
Same as the above, prepare this E by drawing a vertical stroke and attaching three crossbars just as we've done many times above. Lastly, add the rounded-slab-serifs, and it's complete.
Pay attention to consistent weight, as if this was the very first exercise you completed during this tutorial.
Step 3
Again, same process as before. The only difference with this A is that a small exit stroke has been added to the top-left. Other than that, follow the same processes we've already practiced. It consists of two diagonal strokes, a horizontal stroke (for the crossbar) and the rounded slabs.
Step 4
Let's finish this O, and we'll be done! Extend the curves just slightly above and below the guidelines of your "guide page" you have underneath. Draw those curves, and make sure the width is the same as your previous letterforms.
Now, you've got yourself a completed monospaced HEAO!
5 Top Hand-Lettering Fonts From Envato Elements
You've learned everything about the different types of letters and how to do hand lettering in this tutorial. Next up, let's see some of the best hand-lettering fonts from Envato Elements.
If you're a digital creator with multiple projects, you'll love our subscription-based marketplace. For a low monthly fee, enjoy unlimited downloads of the best hand lettering fonts. You can also get unlimited premium fonts, graphic templates, actions and presets, and more.
Let's see some classic hand lettering fonts from Envato Elements:
1. Exensa Grotesk - Sans-Serif Font (OTF, TTF, WOFF)
Exensa Grotesk is a classic and clean sans-serif font inspired by the popular Helvetica sans-serif font. If you're looking for modern sans-serif fonts for your projects, check this one out.
Exensa Grotesk features five weights and includes all web font formats. This is one of the best sans-serif fonts for creative projects.
2. Addington CF - Serif Font Family (OTF, TTF)
We've all worked with Times New Roman and know this classic serif font. And if you're a fan of serif fonts, you'll surely love this one.
Addington CF is one of the modern serif fonts we've got in Envato Elements. This beautiful serif font is excellent for all types of text. It includes seven weights, Roman and Italic sets, and more advanced features.
3. Synthesia Brush Script Font (OTF, TTF, WOFF)
Script fonts will always be popular, and this is one of the best script fonts we've got. Synthesia is a brush script font, which means it has a handwritten look.
The brush script font features stylistic sets, punctuation glyphs, and supports international languages.
4. Hypebeast - Vintage Decorative Font (OTF, TTF, WOFF)
Who doesn't like decorative fonts with vintage looks? Hypebeast is one of the best decorative fonts of the Envato Elements fonts library.
This decorative font is really complete. Hypebeast comes with more than 500 glyphs, ligature and stylistic alternates, ornament vector bonus, and it's accessible in many types of software.
5. Minerva - Blackletter Font (OTF, TTF)
If you like traditional blackletter fonts, Minerva is for you. This classic gothic blackletter font will look great on your creative digital projects. This gothic font includes uppercase letters, numerals, and punctuation symbols.
Explore More Hand Lettering and Calligraphy Resources
I hope you've liked this letterform anatomy tutorial. Now you know what types of letters there are and how to recreate them. After the hand lettering fonts from Envato Elements, I'm sure you'd like to discover more resources:
-
Hand LetteringHand Lettering: A Project From Start to FinishScott Biersack
-
Hand LetteringHand Lettering: How to Stylize Your LettersScott Biersack
-
Hand LetteringHand Lettering: Mastering Brush-ScriptScott Biersack
-
Hand LetteringNew Course: Hand Lettering for BeginnersAndrew Blackman
-
TypographyThe Difference Between Typography & Hand Lettering: Typography in 60 SecondsMelody Nieves
-
Hand LetteringHand Lettering: Scripts, Swirls, & FlourishesScott Biersack
-
Fonts25+ Best Free Hand-Lettering Style Fonts (Designs for 2021)Melody Nieves
-
Fonts29 Best Handwritten FontsMelody Nieves
Practice the Types of Hand Lettering Today!
Practice, practice, practice. Some of those first initial drawings might not look how you want them to, and that's OK! I started in the same place. Just like anything in life, it all takes practice and patience. Give it time and effort, and you'll be great.
If you need any help or have questions regarding the material above, feel free to comment. Good luck!
If you didn't find the hand-lettering font you were looking for, go to Envato Elements and browse through its library today!