Each Stage of Your Sales Funnel Can Benefit from PR. Here's How

Business owners are accustomed to thinking about the roles ofmarketing and advertising at the various stages of the sales funnel. But often they less attuned to how PR factors into thatjourney from generating leads, cultivating prospects, and securing and retaining customers. Here are ideas for how to implement PR tactics into each stage of the sales funnel -- top, middle and bottom.