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Wednesday, February 12, 2020
How to Personalize B2B Marketing--Without Being Creepy
On the one hand, B2B customers expect--honestly, demand--marketing that is personalized to their needs, interests, and desires. On the other, growing skepticism about how brands are using the personal data they collect is prompting more customers to call for greater privacy protections, even if they don't know exactly what those protections would look like.
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