$99 Websites + Website Design: 10 Best White Label Branding Plugins for WordPress

What is White Label Branding?

Your local supermarket chain has its own supermarket brand products it offers to its customers. These supermarket brand products are cheaper compared to the same product sold under a fancy brand name. Does this mean that the supermarket manufactures its own products?

Not at all. The products are manufactured by third parties contracted by the supermarket chain to produce products under the supermarket brand name. The supermarket chain gives an impression that it has manufactured the products.

This is called white label branding. It is a worldwide phenomena. And it is not limited to supermarket chains. All industries and sectors practice it.

Think of big electronic manufacturers and retailers of your favorite desktops, laptops, mobile phones and so on. They too put their brands, logos, and serial numbers on white label products.

White label branding is not restricted to physical products. It is widely practiced in digital products too.

In this article II will explain how white label branding works in WordPress then I will explore some white label branding plugins for WordPress that are available on Code Canyon.

WordPress sites can have a cookie cutter appearance recognizable by many. The content management side especially. You can customize the appearance of the back-end to reflect your clients’ brands by using white label branding plugins.

How Does White Label Branding Work for WordPress?

Here is how white label branding works for digital products: you buy white label digital products and services, put your brand name on them, and resell them as your own.

But white label branding for WordPress works differently.

How White Label Branding Works for WordPress Developers

As a developer you have many clients. This means you have to create their websites—to reflect their unique brands. Coding a new WordPress website from scratch every time you have a new project is costly both in time and money.

Turnkey WordPress websites offer a simple solution. You can use the same website template—both front-end and back-end—for different clients. You only need to customize the website to reflect specific identity of each client.

This involves adding the brand name, logo, and specific graphics and content that identify and differentiate each clients. It means removing standard logo, graphics and information that comes with the WordPress and personalizing the website with clients’ content.

Most of the time what customers see when they visit a website is the front-end. This is the public image that represents the company.

But there is more to a website than the front-end. There is the back-end with the dashboard that customers don’t get to see.

People who run the website use the back-end every day. They want to manage their own content, inventory, images and so on. They do this using the dashboard. Every time they log in to the back-end they want to see their brand reflected and not the cookie cutter WordPress logo and messages.

Using White Label Branding Can Help Your Reputation as a Developer

Imagine every time clients log into the back-end they are greeted by the same standard WordPress dashboard message and WordPress logo. They wonder why am I not greeted by my own brand name? My own logo? My own messaging?

This is where using turnkey websites can reflect badly on you to your customers and ruin your reputation. If don’t do it right your clients will end up feeling you took them for their money and gave them a standard template you use with every client.

Full customization of both the front-end and the back-end of the WordPress website is important because it is a total reflection of the client’s business not only for their customers who only see the front-end but also for the business owners and employees who have to work with back-end tools. This kind of user experience and satisfaction reflects well on you as a developer.

How White Label Branding is Done

White label branding can be done manually or by using plugins.

The manual process involves making changes to your WordPress theme's PHP code by inserting snippets of code to perform the following tasks:

replacing WordPress logos with the client’s logo
replacing standard login images with client’s image
replacing the header
customizing the admin menu
replacing footer text like Powered by WordPress with your own wording

If you have no coding knowledge or little coding experience then manually white labeling is overwhelming. Same applies to the experienced developer pressed for time.

Of course, you don’t have to do all that manually. There are plugins you can use to do white labeling.

What Do White Label Branding Plugins Do?

They give you the ability to control and transform the appearance the back-end.
They help you customize the back-end of your WordPress without coding.
They come with extensive documentation that helps you do the customization by yourself.

You can completely transform the look of the dashboard, customize the appearance of the admin menu, logo, header, the width of the logo, the footer logo, and the login form, as well as replace standard WordPress messages with customized messages that reflect clients’ brands.

White Label Branding Plugins on CodeCanyon

On CodeCanyon you will find white label branding plugins that will help you customize your clients’ WordPress backend to reflect their brands.

1. White Label Branding for Multisite

White Label Branding for Multisite lets you control the branding of the main site and all sub-sites in a network of websites powered by WordPress Multisite.

It also allows you to:

give each sub-site the ability to do their own branding and customize their menus for the editor role
customize the menus and logos on each sub-site in your WordPress Multisite Network
replace the WordPress logo from the log-in screen and dashboard with your own identity or even your client’s
add custom dashboard meta box viewable only to editors or all users with your own welcome message or help

User bruceakinson says:

Amazing features, worked perfectly for what I needed it to do.

2. White Label Branding for WordPress (Single Site)

With the White Label Branding plugin you have the ultimate tool for customizing the WordPress admin and login screen.

It allows you to take full control over branding in the WordPress admin by:

customizing your login screen, menus and logos
changing the color scheme of the entire admin setion
creating your own advanced login templates
creating new user roles and assign capabilities

Not only that but, you can decide who has access to what features by hiding elements for other administrators.

You can even create a fake administrator account! This is useful if you want to give your clients “admin” access, but still limit what they have access to. The real administrator will also be hidden from the users list. This way a client with the “fake” administrator account will never know that they don’t have full access to all features.

Usery kops says

The ultimate white label tool - fantastic.

3. White Label Login for WordPress

White Label Login makes it easy to customize the default WordPress login.

It provides the following UI styles for login:

slide login
push login
modal login

In addition you can:

customize e-mails for registration and reset password
customize login and logout redirects by user role
insert dynamic login and logout links in the WordPress menu
insert dynamic buttons in your content with shortcodes
rewrite rules for wp-admin.php and wp-login.php
create social login support for logins using Facebook, Twitter, Google+, Linkedin and Microsoft Live

Also included in its list of dynamic features is a visual CSS editor for customizing colors and fonts for each screen. The plugin supports 600+ Google Fonts.

User by naftas says:

Very flexible plugin. Gives very good possibilities for the website developer for fine tuning of all login features.

4. WPAlter

WPAlter completely changes the style of the WordPress admin panel to your desired color theme.

Using this plugin in you can:

remove WordPress texts and logo
create custom login themes and add a custom logo for login and admin pages
hide, rename and re-arrange admin menu items.
hide admin menu items based on user roles

You can also white label emails.

WPAlter is tested for compatibility with popular plugins: Visual Composer, WP Super cache, WP Total cache, Contact form 7, WooCommerce.

User WPBlueLabel has this to say:

Great plugin. Allows tons of customisation that really enhances the WordPress Dashboard experience. Thanks a lot.

5. Material Admin

This multisite-compatible white label branding WordPress theme comes with:

100 elegant themes and gives you an option to create your own custom theme
20+ custom dashboard widgets for site and visitor statistics
LTR and RTL modes so can be used for any language

In terms of white label branding of the WordPress back-end you can easily:

rearrange menu and submenu items
change menu icons
enable or disable menu and submenu items

It also comes with a fully customizable login screen.

User thesourcep says.

Works awesome straight out of the box. Great default layouts and options and support is second to none. Awesome job—thank you!

6. Legacy Admin

Legacy Admin is an advanced, feature-rich white label WordPress admin theme.

It comes with the following:

20 elegant themes fully customizable
fully customizable beautiful login screen theme
admin menu management

Here is what Legacy Admin allows you to do in terms of white label branding:

customize admin top bar (all links and CSS Styles)
customize footer
customize login section
customize admin look and feel to represent your branding needs
customize the admin menu
add a custom logo and favicon for the admin panel

It is translation-compatible with RTL and LTR modes that can be used to support any language.

Finally, Legacy Admin is also multisite-compatible so it’s easy to install and ready to use on a multisite network.

Check out the demo and see why user Spac3Rat says:

Absolutely amazing. It transforms the WordPress admin drastically, making it pop. Love it.

7. Slate Pro

Say goodbye to the run-of-the-mill WordPress. With Slate Pro:

you can reimagine WordPress with a clean and simplified design
change or remove all WordPress branding
custom brand clients’ admins with custom colors and a custom login screen

Your clients don’t even have to know that you’re using WordPress! Also Slate Pro is multisite-compatible so you can control the look of all sub-sites.

User ATingle says:

An A1 plugin, oozes class—very, very impressed. Major props to the designers.

8. WPShapere

WPShapere is a very popular back-end customization plugin on CodeCanyon. It’s a very light plugin, easy to install, and easy to customize.

Here is what you can do with this powerful plugin:

remove the WordPress logo from the admin bar
upload your own logo to login page and on admin bar
customize login page design
customize the admin theme with 16 in-built themes to kick start your project
remove the WordPress default dashboard widgets
add your own content widgets and RSS widgets
customize admin bar links
add your custom logo, text content or links on the footer
create user access restrictions

User ChazzLayne says:

The perfect back-end customization suite, it's the missing piece that WordPress should have given developers from the start!

9. Ultra Admin

Ultra Admin is a combination theme and white label branding plugin that helps you design a WordPress site for your clients with your own company branding.

It comes with 30 built in theme templates. You can customize the admin menu, top bar, buttons, content boxes, typography, forms, text and background colors, logo and so on.

White Label Branding features will help you transform the back-end by:

rearranging menu and submenu items
changing menu icons
controlling top bar links
customizing footer
setting plugin access permissions
customing the login page

User Eight7Teen says

This is by far the most full-featured WP admin white label plugin available. It is incredibly well built and the developer seems eager to solve any issues you may run into. Definitely recommend!

Bonus

Here's one more plugin that isn't specifically a white label branding plugin, but could be useful for any white label branding project.

Menu By User Role

Menu by User Role gives you complete control over the menus in your WordPress powered website. You have the ability to:

create public menu
create a menu for logged-in users
create a separate menu for each user role defined in your website

In addition you can create a custom navigation menu, which can be used instead of thw default menu. In order to use this feature it must be registered in the theme’s functions.php file.

You can easily add pages, posts, categories and custom links to the menu. And you can even create multi-level menus with just a few clicks and organize them by drag and drop.

This plugin can be used together with White Label Branding for WordPress.

User deezeeweb says