Culture Is Not About Providing a Company Keg. It's Hiring People Who Actually Want to Have Beers Together

Lyfe Marketing's founders have been growing their startup at breakneck speed--and now their hiring strategy is showing signs of wear. So fellow Atlantan and Kabbage CEO Rob Frohwein shared some of the cultural know-how that made his $1 billion company one of Inc.'s Best Workplaces two years running.